Graphic Direction

Art direction, brand identity, editorial design, and visual systems. Graphic craft in service of clarity.

Selected images from the process — some final, some exploratory. Story behind each one, on request.

Brand Identity System — Myriad Logo 04

Work by Type

Selected projects across brand, editorial, publishing, art direction, systems, and motion.

01 · Brand Identity

Logo systems, wordmarks, brand guidelines, colour palettes, typography systems.

Coherent — Brand Guidelines
Coherent — Brand Guidelines
Coherent — brand guidelines spread
+4
Module — Interior Design
Module — Interior Design
Logo mark & wordmark
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modmod
modmod
Logo mark & wordmark
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View more

02 · Editorial & Typography

Magazine and book layouts, typographic systems, poster and publication design.

CX Cedar — Covers
CX Cedar — Covers
Cathay Pacific Discovery — Cedar covers
⤢
Digital Discovery — Tablet Edition
Digital Discovery — Tablet Edition
Cathay Pacific Discovery — digital/tablet edition
⤢
Discovery — The Word on the Streets
Discovery — The Word on the Streets
Cathay Pacific Discovery — fashion feature spread
⤢
Discovery — Life of Ang Lee
Discovery — Life of Ang Lee
Cathay Pacific Discovery — profile opener
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Discovery — The Fill-inionaires
Discovery — The Fill-inionaires
Cathay Pacific Discovery — Hong Kongish feature
⤢
Discovery — Piece of the Pi
Discovery — Piece of the Pi
Cathay Pacific Discovery — entertainment feature
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Discovery — In the Mood / World Film Club
Discovery — In the Mood / World Film Club
Cathay Pacific Discovery — entertainment spread
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View more

03 · Publishing

Book covers, published matter, and printed projects.

CX Cedar — Covers
CX Cedar — Covers
Cathay Pacific Discovery — Cedar covers
⤢
Penguin China Specials — Covers
Penguin China Specials — Covers
Penguin Specials — three covers (Bloody Saturday, Petulia's Rouge Tin, The Badlands)
+3
Vivid Hong Kong — Palani Mohan
Vivid Hong Kong — Palani Mohan
asiaOne — photobook cover, end paper & spreads
+7
Hanging Development — Cover
Hanging Development — Cover
Editorial book cover
⤢
Cat Country — Cover
Cat Country — Cover
Lao She — Cat Country cover
⤢
Mr MA & Son — Cover
Mr MA & Son — Cover
Mandarin Classics — cover
⤢
The Great Wall in 50 Objects
The Great Wall in 50 Objects
Penguin Viking — cover & endpapers (William Lindesay)
+2
Digital Discovery — Tablet Edition
Digital Discovery — Tablet Edition
Cathay Pacific Discovery — digital/tablet edition
⤢
Restoring Hopes, Rebuilding Dreams
Restoring Hopes, Rebuilding Dreams
HK Jockey Club Charities Trust — cover & spreads
+3

04 · Art Direction & Campaign

Creative direction for campaigns, photography, and integrated visual concepts.

Campaign Concept
Photo Direction
Motion Study
TikTok — Campaign & Packaging (SG/ASEAN)
TikTok — Campaign & Packaging (SG/ASEAN)
Campaign visual — page 4
⤢
Campaign Concept
Photo Direction
Motion Study
Zavatti Wine — 3D Bottle
Zavatti Wine — 3D Bottle
Campaign still — 3D render
⤢
Pernod Ricard — Drink Wise Campaign
Pernod Ricard — Drink Wise Campaign
Responsible drinking campaign — click to expand
+3
Crescendo — The New Look of Luxury
Crescendo — The New Look of Luxury
Teaser brochure — click to expand
+2
The Trade Desk — ASEAN / HK Expansion
The Trade Desk — ASEAN / HK Expansion
Branding, signage, editorial & marketing — click to expand
+4

05 · Systems & Information Design

Diagrams, maps, frameworks, data visualisation, and design systems.

Icon System
Component Library
Component Library
Atoms — icons, colour, type, elevation
⤢
Data Visualisation

06 · Digital & Motion

Interactive prototypes, motion studies, icons, and web systems.

Motion Study — The Trade Desk (EN)
The Trade Desk promotion video, in English and Mandarin Chinese
▶
Motion Study — The Trade Desk (中文)
The Trade Desk promotion video, in English and Mandarin Chinese
▶
Interactive Prototype — SEN GDS
Interactive prototype
▶
Interactive Prototype — SEN (V/H option)
Interactive prototype
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Interactive Prototype — SEN branded
Interactive prototype
▶
Interactive Prototype — Kotur (mobile)
Interactive prototype
▶
Interactive Prototype — One Page (COh)
Interactive prototype
▶
Interactive Prototype — IKM Redo
Interactive prototype
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The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com